case studies    <back to main case studies page Englert, Inc. Goal: Position Englert, Inc. as a leader in the metal roofing and rainware industries. The agency’s public relations activities for Englert have become a major means of establishing a leadership image with key audiences such as architects, builders and owners as well as driving sales leads with a modest budget. Background: Englert is a family-owned, national manufacturer of roll-formed metal roofing and rainware products seeking to increase its share of market. Agency Activities: • Corporate, product and contractor public relations that gain multiple monthly placements in each of the client’s key industry publications. • Development and execution of speeches, professional presentations and seminar materials to maintain and enhance company image and credibility for key company executives for all major trade shows, conferences and new business presentations. • Provides much of the website content on product and programs for metal roofing business for website optimization and to provide customers and prospects with a continuing flow of new information. • Drives both the company’s and metal roofing industry’s position on metal roofing as a green product with cutting edge feature articles, presentations and materials that position Englert as an industry leader in the green building movement. •Develops and places all feature articles, cover stories, project photography, product and program announcements and industry award applications for the client. • Assists in the development of training materials for metal roofing and rainware direct sales forces and for an architectural sales representative team. • Provides local public relations support for two dealer networks selling rainware products. • Provides industry public relations support for metal roofing contractor and fabricator customers. Results: Development of Englert as a leader in its two key markets and in technologies and innovation that is changing the role of metal roofing and rainware in the building products marketplace.